![]() With that came the need to transfer a large amount of data between friends and in 1990, I brought home a bulky odd-looking device, called a modem, that would connect my landline telephone headset to the PC. If you got stuck, you either waited until you, or someone else, figured the way out. The official versions of computer games were not available in Saudi Arabia consequently, the usual hints and support were always missing. ![]() Most kids my age were out playing cricket, but I was busy hacking into a computer game called King’s Quest by Sierra. Imran Syed, CEO, Adcom, has the vision of “making Adcom as much an agency of the future as it is about a legendary past.” (photo: Arif Mahmood/ Dawn White Star) With digital ad spend continuing their upward increase (according to the Aurora Fact File, digital ad spend crossed the Rs 5 billion mark in the FY 2016-17), Adcom had the vision to recruit increasing numbers of digital specialists, including mobile experts, social media leads, video specialists, data analysts and software developers in order to provide their clients with the most up-to date digital media solutions. Akhlaq established Adcom in 1965, the agency has kept up with changing consumer trends and media choices. ![]() ![]() The offices of Adcom ZenithOptimedia, the media buying wing of Adcom Leo Burnett.
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